In the essay, “Post-Medium Publishing,” Paul Graham claims that consumers never pay for content. He begins with the observation that publishers set prices based on the cost of production and distribution of the format. The essay offers some consideration about the future of book publishing.

Do consumers pay for content?

I have never heard of a consumer paying for unwanted content.

Let us assume the consumer wants the content, and that the essay does not infer that consumers are unwilling to pay for content, simply chasing after the cheapest form of the content, otherwise libraries would have put bookstores out of business years ago. The consumer wants the content and is willing to pay. But does the consumer actually pay for the content?

Consider this question from the essay:

Art is subjective. Not everyone agrees on what makes good content. Many titles target an audience. Even the experts can’t always explain why a certain title sells as much as it does.

Rising above the rolling hills, Nulan smiles upon the dark land. Her kisses turn the waving wheat into a shimmering sea. A shadow wriggles from my feet. Wind and wheat sing to her, swaying and encircling me.

I feel her touch, her paleness fills my eyes. Her smile, wicked, freezes my brood.

Nulan laughs. The wheat, the swaying grasses, the night bugs join the song. My shadow dances with them, mocking me. And Nulan howls an address. At my misfortune, at my prison, she laughs at me. She rarely misses.

The night is my shroud hiding my pale face from warm kisses. Nulan’s laughter, her pallid light, is a feeble mirror of warmth, of home. I wish she’d leave me with my stars glittering in my dark sea.

Nulan laughs. Always laughing, her bloodless light touches me, those grim kisses.

For the month of September, the Bicycle Transportation Alliance, or BTA, hosts a Bike Commute Challange in Oregon to promote bicycle commuting. The goal is to introduce new riders by getting local businesses and veteran riders involved. To encourage first time bike commuters, the BTA counts partial commutes. Other BTA events during the year include the popular Bridge Pedal when bridges over the Willamette River in Portland close for the bike tour. On the first day, challenge participants logged over 24,500 cumulative miles (source: BTA).

Portland is very accessible for bike commuting due to a mild climate, bike lanes connecting suburbs, and protected bike parking offered by the city and private enterprise. The local buses have bike carriers for riders wishing to reduce their pedal distance. Many bike riders commute all year, including the wet winter months, but the numbers rise during the summer. Getting around by bike in the downtown area bests a car any day due to low speed limits and congestion. Here are some Portland bike statistics from Portland Office of Transportion:

• 13% of daily vehicle trips across bridges are bicycles
• Over 5,000 bikes cross Hawthorne Bridge each weekday
• Annual bike trip increase in 2006 was 18% over 2005
• About 5% use a bike as their primary mode of commuting

I commute to work by bicycle because it is faster and cheaper. Riding wakes me up in the morning, and the moderate exercise is a nice break from working at a computer all day. Skeptics claim that most bike commuters ride for the environment or fashion, that bike riding is too hard or inconvenient. I believe most of the regular bike commuters agree that the primary goal is saving money. Some save time. Living twelve miles from work, my average bike commute time is 42 minutes door to office while my average car trip is 44 minutes. If I leave earlier in the morning, the car trip time shrinks to 35 minutes, but heavy traffic can increase the drive time to over an hour. Bicycles dodge traffic jams with ease and bypass accidents leaving weather as the primary factor in time. The best part: I don’t need to stop at the gym after work; I sprint hard for home cutting my time by another 10 minutes. Parking a bicycle is cheaper downtown, in the office or in an enclosed bike locker. Savings include gasoline, parking price, and gym membership. For single commuters to an office with small cargo, bike commuting makes sense.

Thanks to efforts by the BTA and encouragement from veteran bike commuters, bicycle commuting has exploded in Portland over the last few years. A decade ago, I was among a very small group of regular riders, but today the major bike routes into downtown receive a near constant stream during commute times. In addition to calling my passes, I installed a bell to ring if my speed is higher. On the hill before the Hawthorne Bridge, the city widened the bike lane since packs of bikes sometimes spilled over into the car lane. Second to a surge in gasoline prices last year, the biggest factor I hear in the increase in bike commuting is the realization that biking to work is not as hard as it seems especially with the help of private enterprise providing parking, support, and showers. Look for the Bike Central network.

My advice to new bike commuters:

• Follow the rules of the road (Stop signs!)
• Plan your trip: look for quiet streets or bike paths. Longer might be safer.
• Maintain a line, checking shoulder before swerving or passing.
• Maintain visibility: clothing, lights, and road position.
• If a driver yells obscenities, try to keep calm and follow the rules.
• Some drivers break the rules. Avoid antagonizing them by being a traffic nanny. A few enraged drivers may unleash their frustration on the next bicyclist.
• Don’t wear headphones. It’s against the law, and you can’t hear my bell.

Halfway into the Bike Commute Challenge, my office of four is at 65% bike commute rate with 380 cumulative miles. Does it mean anything? I ride for my own reasons. My co-workers may choose to ride or not. The challenge is a fun event that may introduce a few new bicycle commuters that were uncertain before. Maybe some want to save money on parking, avoid heavy traffic, enjoy a nice day once a week, or ride for the environment. Everyone has their own reasons.

Ride, drive, share the road, enjoy the day.

I began writing micro-fiction earlier this year without any experience in flash fiction after a review of other authors as noted in my previous post. There are many Twitter stories from writers, veterans and beginners, told in their own streams or in Twitter publications. Some stories I don’t understand, and others I might find amusing for subject matter over quality. And a tiny few hit the sweet spot: well written lasting impressions with broad appeal, the rare gem. I continue to hone my skill at conciseness.

The editor of @Nanoism, Ben White, searches for the story with “staying power.”

This week two of my stories appear in publications: “Lunch Swap” in @Picfic and another school related story posted by Seedpod Publishing:

A selection of my recent attempts from my Twitter feed on the path to the rare gem:

She tells me her name is Draco Torre. I ask her about the masculinity, and she says it’s backward, given name last. Draco, taken later in life, she likes to think of it as more of a title. Names are titles we earn, often early in life, but sometimes later. Torre is her name, Draco her position.

Imprisoned in darkness, chased by a nightmare, lost to time, her story is cold and dark. She is the last of her kind. Nulan, the moon, is her eternal companion. The stars, her enemy, slip across the sky leaving holes in her memory. She tells me her tale is old, some of it recorded in a lost language within the pages of a withering journal she gave away. Much of the rest might be lost with her memory struggling to find the light. She does not want her story told, she tells me. It needs to be told. Somewhere buried within her struggle, among the ghosts, resides the meaning of time itself.

I ask her about time.

“I had to die,” Torre says, “more than once, it seems. To realize. Time is a myth, an ever changing beast.”

Within Torre’s tale resides the history of her lost people, the sacrifices, the struggles, the knowledge. Pulling me in, she shows me her world, memories imprinted on the fabric of the universe. And I recognize it, familiarity growing with each visit. She never found me. In my search for time, I found her within the twisting of her world and mine. Apparently I was there all along, caught in the myth of time.

I write for Torre.