In a previous post, I argued that “Consumers Pay for Content.” Many publishers try to sell content, but this is not the best marketing strategy. Sell ideas. Sell souvenirs. Sell an escape from reality.
Watch the video of Seth Godin, “10 Bestsellers: Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books.”
Two important [...]
Never Sell Content
On October - 19 - 2009 Comments
