Never Sell Content

In a previous post, I argued that “Consumers Pay for Content.” Many publishers try to sell content, but this is not the best marketing strategy. Sell ideas. Sell souvenirs. Sell an escape from reality.

Watch the video of Seth Godin, “10 Bestsellers: Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books.”

Two important points by Godin:

• Conversation sells.
• Good books sell themselves.

The first point is a big one: word of mouth (WOM.) If people are talking, tweeting, posting about the book then other people will talk about the book. And some of them will buy the book. Getting the conversation started means giving content away.

The second point helps make the first point happen. Start by writing something worth talking about. Readers are hungry for good stories seeking out conversations to find new morsels. Good content sells itself.

Never sell the content. Sell passion.