Designers: Are You Paying Attention?

Is the iPad magical? That depends on your definition of magic. Revolutionary? Maybe, maybe not. In under two months, over two million units have sold beating expectations. Why? The iPad is not for Apple “fanboys” or “techies.” The iPad is what computers should strive to be, a device that brings the user closer to their data.

User Case: Non-Techie

I showed a book lover an iPad. At first she almost seemed skeptical. She doesn’t get along with computers. Gizmos never impress her. Copying a file between drives is an advanced concept. After a few minutes, she warmed up to the device—a little. A couple weeks later she put the iPad through a full test.

After a few days, she had purchased books and installed a couple apps. Then she went on a trip. She had no trouble connecting to wi-fi networks at airports or homes of relatives. Not only did she read several books, but she took notes, imported photos, added pictures to her contacts, e-mail, and more! On her return, she showed me a funny YouTube video and had no trouble bringing it back up—a process she’s not as familiar with on other computers. Just a couple taps and we were watching it.

After just two weeks, this person—a technology hater—uses the iPad extensively. She now uses Mail on iPad instead of accessing her e-mail on the desktop computer. Why? Mail for iPad is so much easier. She wants more applications on the iPad, ones that helps her get work done.

Some Questions for Software Engineers and Designers

• Why does MS Windows make it so difficult to connect to a wireless network?
• Why are so many applications cluttered with buttons, menus, bells-and-whistles, many of which never get used?
• Why are users more concerned about file systems and CPU stats than using their data?
• Why do so many basic applications consume so much memory and run slow?
• Why do computers still use the same design; file systems, windows concept, a mouse since the 1960s?
• Why is your OS or application hard to use?

Software engineers and designers: Are you paying attention?

Evolution

We are at a major transition point in computer evolution. Users want to get closer to their data and work more efficiently. Let’s move away from the large applications that try to do everything and come up short, and move to applications that do a few things very well. And let’s get things done on computers that are easier to use. The iPad sales show that consumers are ready for the transition. The iPad may not be the future, but it marks the a step in the evolution of the computer.

Is the iPad magical? You bet your butt it is.

Hear the origins of the iPad from Steve Jobs on this D8 video.