Three months ago, I found myself in a brief conversation with Ben White (@midnightstories) on his blog post, “19 years young and other tidbits.” On White’s post, we find this strong argument:
What is the impetus to serialize a story? After all, we don’t have the tangible, real-world constraints that necessitated the serialization of many early 20th-century stories in the first place. Do readers really digest serials bit by bit as they’re fed, or do they wait until the end to feast? My gut feeling is that the easy access to instant gratification in all forms of entertainment makes serialization (at least in terms of the storytelling itself) about as antiquated as watching live TV with commercials.
I argued that there is an audience for serials and series. Readers enjoy following continuing tales with familiar characters or familiar worlds.
We no longer need to wait for a specific time on a weekly schedule to watch our favorite TV episodes. Hulu and Netflix stream our favorite shows on our own schedules. Readers can instantly purchase an entire novel for their Kindle, Nook, or iPad and read at their own pace in comfort.
Why should writers expect readers to wait for periodic chapters “fed” to them?
Some claim the web will revitalize serials (and short stories, and poetry) either by reaching readers with short attention spans or new reading habits emerging thanks to the web as stated in “Sorry, English major, the engineers have triumphed.” As the article points out, not all experts agree. Even though reading has been in decline since the invention of radio, the decreasing percentage of readers read an increasing amount of the long form. Of course, the problem with predicting future habits and consumer desires is that there is always something looming on the horizon that nobody has given much thought yet, and it bites our predictions in the ass. Readers have long attention spans and find time to read. Another hurdle I’ve discussed before in “Short Fiction Decline” and “Short Fiction Needs a Platform,” the short story market is shrinking even with the web! Can short serials reach a new audience?
Serial Experiments
Stephen King’s “N.” appeared both as a mixed media serial and as a traditional short story. Both versions tell the same story, but differ in the narrative compensating for the visual aspect of the serial. Some readers enjoyed the multimedia serial while traditionalists enjoyed the short story.
Was “N” a success? Plenty of readers tuned in to the episodes, but even more read it in the book. This is Stephen King, after all.
JC Hutchins serialized his novel into podcasts to great success launching his career. However, many other novel podcasts have gone nowhere.
Fiction on Blogs
Reading for a long period is uncomfortable at a computer. Fiction is unpopular on blogs. Most blog readers would rather read how-to, news, or opinion. Visitors here would rather read my crazy ranting on poetry or picking on a clueless high ranking professor. While waiting in line, readers scan news and opinion on their phones. Fiction readers want to get comfortable, curl up, enjoy the experience from a traditional book or eReader. Web readers tend to scan for information.
Want to reach thousands of readers? Take stories off the web into eReaders, or turn them into something new. The web is where you build your platform and share the really cool stuff.
Normally, I would never expect readers to read something I would not read myself. I have an occasion read serials, so I decided to give serialization a try as an experiment. You may read my results. In summary, it turned out as I expected: traffic gradually lowered until the final episode when traffic spiked, and even then none of the episodes reached as much traffic as my best posts. “The Only Color,” a tiny flash, beat Dunston Monster in number of comments and traffic. I will never write a traditional serial again.
Serial and Series Strategies
A week is too long between 5-minute flash fiction episodes. Daily makes more sense for traditional flash, story fresh in the reader’s mind enjoyed a bite at a time over lunch or after dinner. Note that “N.” episodes arrived three times a week. A weekly flash series works best based on theme or character without a continuing story. For a thematic series, check out Friday Fables by Barry J. Northern. What about traditional serials? We find ourselves back at White’s point. Why not release the story at once? Let the reader do what the reader loves: read.
The audience for the traditional serial is small, and it’s no easy task competing against complete short stories and novels snatched instantly on eReaders.
The Penny Dreadful aims to resurrect serials including flash, mixed media, and comics. A hosted blog links story episodes and providing various authors with a common place to build a platform. In order to grow beyond the confines of a small audience, it will need to grow as well and break barriers. Visit them at tpdonline.wordpress.com and show them your support.
My advice: think different.
_______________________________________________________
What others are saying