E-Readers: DOA

Dead on Arrival

The eBook is a digital copy of the physical book, same concept as in 1971 when Project Gutenberg was founded. Much has changed since 1971 including the Web where we may find many eBooks in formats included text, PDF, HTML, XML, ePub, Kindle, Open eBook, and more. PDF is great layout for print, but not as useful on the screen. Some modern eBooks contain hyperlinks, but otherwise remain the same as the original concept.

The eBook is trying hard to be like print.

Current eBook readers are lost in the past. Amazon Kindle, Sony Reader, Stanza, Zinio, and others are simple print replacements. They offer nothing functionally new and few of them do better than print. Some readers present books poorly lacking the nice format we are accustomed to in print.

Single function reading devices like Kindle come with big price tags at $250-$400, but Forrester Research shows that consumers want to pay under $100 for a single purpose reader. E Ink produces a paper-like display, but even after they add color, a quality view isn’t enough for the price.

Students hate lugging stacks of textbooks, but carrying multiple devices is not much of an improvement. And some publishers are trying to rent textbooks (eBook only lasts 180 days; see Mashable3 Reasons Students Aren’t Ready“) at print prices.

A few readers try to mimic print exactly. The Zinio reader uses a layout approach presenting magazines on screen where the reader gives the feel of the printed magazine including animated page flipping. Why does a digital version need to mimic print? Format for reading devices.

Future digital books will bring new concepts, new ways of telling stories. At basic level, an eBook must support connecting common items including linking related stories, jumping to author biography, finding similar books, going to and from an appendix. Hyperlinks accomplish this, but digital books need more. Imagine an instruction book including optional video clips. Vook is video embedded book, and this is only the start. Educational books may include sounds, connect students together, import new material, quiz the student, or provide alternate instruction. New ways of telling stories will go beyond the eBook.

New digital readers supporting other functions will push basic readers out of the market, and they are just around the corner. Even better, other functions allow storytellers to deliver new forms. What about consumers that just want to read a traditional story? New readers support that as well. And there’s always print.

Gizmodo shows a sample of Microsoft’s Courier, a dual screen device based on a traditional organizer. The video gives us a peek at the near future. These smaller devices will replace notebook computers as the business travel companion. Heavy work can wait for the office while those with mobile offices may prefer keeping their computers. By including other functions, the Courier may have a future in storytelling.

Apple may introduce a multifunction device like a larger iPod Touch aimed at reading. Applications allow future formats revealing new ideas to fit right in. Consumers want to see Apple’s attempt at doing e-reader right.

Future digital books will kill current readers. The old eBooks may survive as free content to support print books, future digital books, or other products.

Just as they gain popularity, eBook readers are dead on arrival.

What others say:

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  • http://trevormcpherson.info/ trev

    Ebooks fascinate me. I think one of the big issues with the concept of dedicated readers is the difference in development speed and cost when compared with software equivalents, like the Stanza reader for iPhone, or Fbook for the Android platform.

    Hardware slows down the product cycle, adds costs, and complicates entering international markets (eg – Kindle needing to negotiate with carriers & regulatory bodies to enter other countries).

    My theory is that the Ebook market, however it is read, will develop a complementary relationship with traditional print. Novels in print at the the beach & cabin, and short stories, essays and articles on E-readers during the commute and at lunch hours.

  • http://www.dracotorre.com/blog/ David G Shrock

    Yes. Hardware like the iPhone and Android have the software advantage. Once multi-function devices (Courier/iTablet?) replace laptops as the norm in portable computing, the dedicated readers will disappear. Or become extremely cheap.

    I agree with your theory. I see e-readers taking news, magazine articles along with much of mass market paperback. Whatever new storytelling experiences emerge will likely continue complimenting traditional books.

    Thanks for the input.