Ghost Curtain

a flash story by David G Shrock

Waving like a curtain, the white fire burned across the horizon. Streams of pale green reached for the stars. Nyx felt the light on her face, a cool kiss tickling her cheek. Unlike any aurora she knew, this ghost curtain buzzed with energy. And it was in the west.

Glancing east, Nyx spotted red embers burning on the horizon. Dawn was on her way. Would the morning eat the nocturnal ghost light?

Tugging at her dress, she gathered the darkness about her. She stormed west over the hills, a river of darkness flowing behind her. The insects sang to the twinkling stars, and the wind moaned. The strange light in the west burned brighter. Pulling her hat down, she shielded her eyes. The tickle on her cheek became a fire.

Men exited the trees. Some formed packs while others stood alone, all peering west at the blazing spectral curtain. On the heels of Nyx, darkness swept in, a cold blanket chilling the land. Men dove away from the flooding darkness, bounding into the trees and into their homes. The river of night poured into the valley crashing into a barrier.

Peering through slanted eyes, Nyx gazed at the light. Her face burned. Unlike the warm kiss of her lost lover, the ghost fire’s touch felt like a freezing heat, licks of frost between jolts of scorching venom. The air crackled. Her hair flared out pushing hat higher. She clenched her dress to throat, summoning the darkness about her, and peered into the veil.

Men tended the fields, milked cows, and washed clothing in the river. Watching them felt like peering into secret things she had only imagined before. Children chased each other darting as a group. The flock ran to a thatched hut then burst into the trees. Among a circle of huts, adults spoke to each other, their faces smiling. They swatted at the air, at the sparking currents, but otherwise seemed unaware of the energy burning around them. They basked within the false day.

Spotting a familiar face, Nyx stepped back in surprise. Across the barrier the young man dressed in dark furs stood staring back at her with a crooked grin.

“The border,” said Nyx. Spotting Dusk Sword hanging from his belt, the weapon she had given him ages ago, she nodded. “Why have you abandoned your post?”

“Look.” He pointed over his shoulder.

She glanced at the children running around, at the adults working. The false day appeared nearly as pale as moonlight. Peering up, she took in the height of the shimmering veil. Reaching out, she touched the surface feeling the hot sparking energy. Running her fingers across left a wake of green spirals fading back to white.

“They don’t need to fear you anymore.” His voice carried a grim satisfaction.

“What is this?”

“From the sky.” Peering up, he gazed at the handful of stars twinkling within the veil. “An icy ball burst into fire and crashed.” Head dropping, he looked at the ground. “Brighter than day, fiery clouds reached into the sky. And left this.”

Peering inside, Nyx watched the men absently swiping at the energy. They appeared weak turning pale. Reaching out, she pushed against the barrier. She took a step, but the crackling energy pushed back.

“Now,” said the bearer of Dusk Sword, “I can see my sister again.”

Glancing over her shoulder, Nyx saw the burning eastern horizon. She recalled the day, not its warm touch, but the brightness, the mark of a lover’s kiss left upon her cheek. Turning her cold glare on the young man, she said, “You deceive these men by guarding this pale light.”

The young man set his hand on sword gripping the handle.

The world took a breath chilling the air.

“Dear brother,” a voice said, a soothing whisper. The young woman approached like a warm current, the grasses waving around her bare feet. Her nude golden flesh sparkled, and long red hair waved and wriggled about her. In her left hand she held Dawn Sword, the fiery blade sparking into the sky. “What are you doing here?”

There was no time for a reunion; the day would not wait. Reaching out, Nyx snatched the woman’s hand and tugged. They pressed through the barrier, energy rippling up the ghost curtain. The man backpedaled, stumbling. He released Dusk Sword. The blade glowed red then darkened, eating the pale light. Feeling the curtain’s energy fade, Nyx charged pushing a wake of darkness to each side. Dawn floated through the pale light.

Nyx snatched the retreating arm, and there she stood with a sibling in each hand.

Men glanced around confused by the night caught between sunrise and a false sunset within the pale light. Some ran into huts while others stood staring.

The day fire burned into the sky extinguishing the stars. Warm hand slipping away, Nyx latched onto the cool hand. Standing at the edge between light and dark, she watched the world fade away. Wind pulled at her dress. She clasped her hat, and the world returned in a breath.

Glancing west, Nyx spotted the burning horizon. Looking east, she saw the back edge of the false day, a wriggling curtain on the dark horizon. Already, it appeared weakened without its misguided guardian.

Releasing the arm, she pushed the guardian away. She glared at him. Head lowered, he sheathed his sword and marched west. Embers sank into the horizon, and stars filled the sky.

Spinning around, Nyx headed into the mountains. Darkness was her dress flowing over the land. Never sleeping, she raged on. The night was hers, and she was the night. Nyx moved on.

Runaway Jack

a short story by David G Shrock

pumpkinSusan studied her father’s slumped posture, his trancelike eyes staring at the newspaper piled with orange fibrous mush, and the knife. His hand clenched the handle so tight that she could see the blue veins rising on his wrist. She had never seen him like this before.

“I’m sorry,” he said.

“Dad,” said Susan. Tearing her gaze from her father, she looked down at the newspaper. In the corner, a pile of pumpkin seeds waited for roasting. Two chunks of pumpkin rested on an advertisement for a sporting goods store. The triangular shapes appeared like they might be eyes. “Where’s the pumpkin?”

“Jack ran away.”

A crash sent Susan hopping, her head spinning. She looked across the kitchen at the corner leading into the living room. From the other room came the sound of feet crunching over glass. Scrambling, she slipped across the tile onto the carpet with her father’s steps pounding behind. Rounding the corner, she screeched to a halt in the center of the room.

Behind the sofa, on the window sill, an orange pumpkin sat among shattered glass. Half of the window remained, jagged shards reflecting the lamplight against the grey outdoors. The pumpkin swiveled, bearing his jagged teeth and revealing his burning triangle eyes. The toothy grin moved.

Hearing the deep mumbling voice, Susan froze. Jack muttered an unintelligible chant, and his eyes raged with hate. And Jack was not alone.

Alice, her rag doll, held the round gourd in her arms. Susan recognized the same flat expression, the black button eyes over the narrow red mouth. The doll appeared no different, but walked on her own holding Jack in her arms, bouncing him across the window sill in a horrid dance. Jack made a guttural sound, nearly coughing, but laughing. Susan felt certain that the pumpkin laughed at her.

Knife waving, her father raced across the room lunging over the sofa. Hefting Jack, Alice dove outside clomping onto the porch.

Susan chased after throwing the front door open and stormed onto the porch. Hearing a commotion on the drive, she ran around the corner finding her brother sitting on the cement. Following the gaze, she spotted the pumpkin and her doll riding a skateboard. In Alice’s grasp, Jack leaned hard. Wheels howled as the skateboard bounded onto the street. Throwing a foot down, Alice pushed the board faster disappearing beyond the fence.

“Nathan,” said Susan, “get off your bum and help me.”

“That pumpkin,” said Nathan. Shaking his head, he climbed to his feet. “And your doll stole my skateboard!”

They ran. At the end of the drive, Susan spotted a car approaching. Screeching to a halt, she threw an arm out holding Nathan back. The two watched the car rumble by with Mr. Gardner behind the wheel. The old man smiled and raised a hand to the window.

After the sedan passed, Susan searched the street. Spotting the runaway pumpkin and her betraying doll speeding away, she tugged on Nathan’s arm. Together they sprinted by Mr. Gardner’s house and passed the corner coffee shop. Waiting for the crossing light, she searched for Jack but found only cars moving along the street.

“Jack couldn’t have gone that way,” said Susan. Traffic was too heavy for a speeding pumpkin on this end of Couch Street.

Nathan pointed down the quiet cross street. “Over there!”

The signal flashed an orange hand, but they checked for traffic and ran across leaping onto the sidewalk. Speeding around Mr. Thatcher, Nathan leaped over the waving cane.

Mr. Thatcher swayed sideways leaning on his cane. “Careful of the traffic,” he said.

“I’ve a pumpkin to catch,” said Susan.

Following Nathan, Susan ran into Tom’s Toys and squealed across the polished floor to a stop. Lining the shelves, stuffed toys stared back. Action figures stood trapped in their plastic shells dangling from hooks. Toy cars lined the top shelf.

Behind the counter, a teenage boy dressed in a red Tom’s Toys apron stood frozen. Jaw unhinging, he tried to speak but said nothing.

Spotting a trail of open plastic packages on the floor, Susan tugged Nathan into an aisle. Stepping over a cardboard box, she spotted several green army men laying on the floor. She found more plastic soldiers inside a ripped plastic bag. A toy red caboose sat on its side beside empty boxes. At the end of the aisle, an action figure stood on the floor, its plastic gun pointed at them.

Nathan glanced at the action figure and looked at Susan. Shrugging, she returned the bewildered expression. Stepping over the action figure, they crept into the back hall finding more empty packages strewn across the floor. Pushing the door open, they entered the storage room.

On the shelves, slumped cardboard boxes spilled plastic packages. Toys littered the floor, some in packages and others laying broken or crushed.

Kicking through the toys and packages, the siblings made their way to the back. Susan shook her head at the destruction of perfectly good toys. Glancing back, Nathan put his finger over his lips. Susan spotted the back door open a crack, and stood still.

A swishing sound breezed by the opening. Shoes clomped outside. And mumbling. Susan heard a deep voice sounding like Jack. Arms stretched out to the sides, Nathan carefully stepped over a smashed package. He reached out for the door, and Susan held her breath.

Pushing the door slowly, Nathan looked outside. He took a step and peered around the back of the door. “Excuse me,” he said.

Susan released her breath. Leaping over a package, she joined her brother at the door finding a small parking lot between shops. Behind the door, a tall man wearing a raincoat and hat peered into the back of a delivery truck.

“Sir,” said Nathan, “have you seen a pumpkin?”

The delivery man kept his back to them, mumbling and struggling with something in the back of the truck. Peering inside, Susan noticed the truck was empty. The man waved his arms about grasping at nothing. Something wriggled beneath the raincoat making a clattering sound.

Nathan stepped closer. “Sir?”

Spinning around, the man swung a baseball bat. Nathan ducked, and Susan leaped back. The bat clanged against the side of the building. Susan gazed at their attacker, her eyes growing wide.

Within the open raincoat, toys wriggled about crawling up and down the legs. Green army men marched in rows winding in and out of a skeleton made of plush animals, toy cars, and blocks. Action figures held frisbee knees in place attached to batons for lower legs and toy train cars forming upper legs. The soldiers crawled in and around the pelvis of numbered wood blocks and up into a torso of dolls held together by a ribcage of action figures. At the end of the sleeve, colorful building blocks gripped the bat.

Sitting atop the shoulders, Alice held Jack in her arms turning the gourd so his burning triangle eyes peered down at Susan. Jack made a guttural sound turning into a rumbling laugh. Susan peered up at her doll, pleading. Alice stared back with her button eyes.

Watching the green army men wriggling over the skeleton disappearing into the sleeve, Susan realized that Jack commanded the toys. Jack chanted in a strange language, and the toys obeyed raising the bat. The clumsy beast ratcheted the weapon higher.

Leaping up, Nathan snatched the bat away sending a spray of building blocks and army men flying against the wall. Twisting around, the beast took two clumsy steps, its feet of toy cars clanging on the asphalt, and stepped onto the skateboard.

Susan chased after, and Nathan fell in behind. At the far end of the parking lot, traffic rumbled on Couch Street. Spotting the skateboard veering away from the road towards a loading dock, she waved at her brother. “The road,” she said. “Force Jack to Couch Street.”

Nathan sprinted cutting off the skateboard, and Jack leaned the other way sending the skateboard rumbling back towards the road. Susan ran wide to block the other escape. Jack leaned hard spilling toys, but the skateboard headed straight for the road and bounced off the curb.

Tires screeched, horns blared, and a car smashed into the beast turning it into a shower of toys, the raincoat fluttering over a car and onto the road. Another set of screeching tires smashed the coat.

Reaching the street, Susan looked around at seven cars stopped at crazy angles. Drivers popped out, their worried faces taking in the toys strewn across the road. Chunks of pumpkin was all that was left of Runaway Jack.

Following orange streaks, Susan pushed her way through a circle of confused drivers. Spotting Alice sitting against the curb, she leaped over plastic army men and snatched the doll.

Alice flopped in her arms, and the button eyes offered nothing. Without the magic chanted by Jack, Alice was a normal doll again. Squeezing Alice close, Susan looked around spotting Nathan carrying his skateboard.

“What now?” Nathan said.

“Back to the patch,” said Susan. “We need a new pumpkin.”

“Okay, but how about I pick one out this time.”

“Not a chance.” Susan laughed. “But this time we’ll skip the carving. I don’t think Dad will go near another pumpkin.”

Young Secret

a flash story by David G Shrock

Grunting, Sebastian Rhemus hefted the lectern. Even in his big grasp, the oak structure swung like an anvil and clomped onto the floor with a sound of authority.

“Is it centered?”

Sebastian peered over the lectern at the old man standing in the aisle between the pews. Using the man as a reference, Sebastian checked the alignment. “Yes, Father Young.”

Walking the aisle, Father Young waved his cane tapping pews. In his other hand, he held a lantern, the flame inside swirling. Tapping a pew, he stopped. Swinging the lantern around, he faced the wood bench and tapped.

Noticing the pew out of position, Sebastian stepped around the lectern and off the dais, boots thudding on the floor. Everyone expected a giant to help with lifting and reaching. While his father was away he was the biggest man in town.

“Margaret will throw a fit, you know,” said Father Young. He tapped the errant pew. “Everything has to be perfect for her wedding.”

Lifting the pew, Sebastian moved it into position, leg scraping the floor.

“Careful, boy.” Father Young raised the lantern.

Looking at the old man, Sebastian watched the reflection of the flame swirling within the black painted spectacles. He imagined colorless orbs hiding behind the dark lenses. Did the dead eyes see anything at all? Taking the lantern, he lowered the light watching the shadows creep up over the chasms making up the worn old face.

“I have one more task for you.” The old man smiled, the lengthening shadows twisting his face sinister.

Sebastian smiled even if unseen by the blind man. He recalled his father mentioning that a good priest was highly empathic. And Father Young was a good priest; nobody could mask their feelings from him.

Lifting his cane, Father Young pointed at the back corner of the nave. “There on the table,” he said. Lowering the cane, he tapped the floor as he walked. “Found it by the door this morning.”

Setting the lantern on the table, Sebastian looked the box over. Yellow parchment, folded on the sides, hugged the box. Across the top faded print spelled his name.

Looking at Father Young, Sebastian found a straight face. Why did someone deliver the package to the church? Everyone knew the Rhemus house stood at the edge of town.

“Well.” Father Young tapped his cane on the floor. “Don’t hold us in suspense.”

Slipping knife from belt, Sebastian set the blade to the parchment. Glancing over, he watched the lantern light blazing on the dark spectacles. The priest hid his own emotions well, and the dark glasses made reading his face impossible.

“My father isn’t coming back,” said Sebastian. Pressing the blade, he cut into the parchment. The world was a dangerous place, and sometimes travelers never returned.

Always dreading this day, Sebastian slowly ripped the parchment. He had expected a wood box with fancy carvings bearing his father’s possessions. A flimsy package covered in parchment seemed a sacrilege. And delivered home, not left on the church doorstep. Tossing the parchment aside, he removed the lid.

A revolver rested in a cradle of straw.

“Your father was a hunter.”

Sebastian felt the dead eyes burning into him. A chill spilled down his back, and sweat poured from his head.

Father Young clenched his teeth. “A killer.”

Reaching into the box, Sebastian touched the hardwood handle, the cold steel barrel.

Tumbling out of the old weathered hand, bullets jingled onto the table bouncing against the package. “He murdered more than a dozen of my kind.”

Sebastian watched the face harden. The old man lifted the spectacles. Instead of white orbs, Sebastian found golden jewels bursting with dark currents radiating from the center. He stood frozen, staring at the strange eyes.

“Only one question,” said Father Young. “Are you a child of God or your father’s son?”

Glancing over at the bullets, the gun, Sebastian shook his head. What did his father hunt? Men with strange eyes? Looking back at the priest, he studied the gold orbs. They appeared menacing.

Father Young stood strong, gripping the cane like a weapon.

Listening to his own beating heart, Sebastian stared, uncertain about any of this. He saw inside the strong creature, the frail Father Young, the old man that always looked after the town, the same man planning to conduct a wedding in a few hours. How could anyone take a life based on a rumor or a strange pair of eyes? He doubted his father ever did.

Realizing he had made his decision, he took in a deep breath calming his heart. Looking around, he noticed he stood alone. On the table, beside the bullets, an envelope waited.

Opening it, Sebastian found a letter of recommendation from Father Young for admission to university. A prize, it seemed.

At Margaret’s wedding, another priest presided in Father Young’s absence. Everybody had questions, and a few had their own ideas about where Father Young had gone. Sebastian simply shrugged whenever someone asked him. He knew the town had seen the last of Father Young.

The Rhemus house was short two giants. University called.

Never Sell Content

In a previous post, I argued that “Consumers Pay for Content.” Many publishers try to sell content, but this is not the best marketing strategy. Sell ideas. Sell souvenirs. Sell an escape from reality.

Watch the video of Seth Godin, “10 Bestsellers: Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books.”

Two important points by Godin:

  1. Conversation sells.
  2. Good books sell themselves.

The first point is a big one: word of mouth (WOM.) If people are talking, tweeting, posting about the book then other people will talk about the book. And some of them will buy the book. Getting the conversation started means giving content away.

The second point helps make the first point happen. Start by writing something worth talking about. Readers are hungry for good stories seeking out conversations to find new morsels. Good content sells itself.

Never sell the content. Sell passion.

E-Readers: DOA

Dead on Arrival

The eBook is a digital copy of the physical book, same concept as in 1971 when Project Gutenberg was founded. Much has changed since 1971 including the Web where we may find many eBooks in formats included text, PDF, HTML, XML, ePub, Kindle, Open eBook, and more. PDF is great layout for print, but not as useful on the screen. Some modern eBooks contain hyperlinks, but otherwise remain the same as the original concept.

The eBook is trying hard to be like print.

Current eBook readers are lost in the past. Amazon Kindle, Sony Reader, Stanza, Zinio, and others are simple print replacements. They offer nothing functionally new and few of them do better than print. Some readers present books poorly lacking the nice format we are accustomed to in print.

Single function reading devices like Kindle come with big price tags at $250-$400, but Forrester Research shows that consumers want to pay under $100 for a single purpose reader. E Ink produces a paper-like display, but even after they add color, a quality view isn’t enough for the price.

Students hate lugging stacks of textbooks, but carrying multiple devices is not much of an improvement. And some publishers are trying to rent textbooks (eBook only lasts 180 days; see Mashable3 Reasons Students Aren’t Ready“) at print prices.

A few readers try to mimic print exactly. The Zinio reader uses a layout approach presenting magazines on screen where the reader gives the feel of the printed magazine including animated page flipping. Why does a digital version need to mimic print? Format for reading devices.

Future digital books will bring new concepts, new ways of telling stories. At basic level, an eBook must support connecting common items including linking related stories, jumping to author biography, finding similar books, going to and from an appendix. Hyperlinks accomplish this, but digital books need more. Imagine an instruction book including optional video clips. Vook is video embedded book, and this is only the start. Educational books may include sounds, connect students together, import new material, quiz the student, or provide alternate instruction. New ways of telling stories will go beyond the eBook.

New digital readers supporting other functions will push basic readers out of the market, and they are just around the corner. Even better, other functions allow storytellers to deliver new forms. What about consumers that just want to read a traditional story? New readers support that as well. And there’s always print.

Gizmodo shows a sample of Microsoft’s Courier, a dual screen device based on a traditional organizer. The video gives us a peek at the near future. These smaller devices will replace notebook computers as the business travel companion. Heavy work can wait for the office while those with mobile offices may prefer keeping their computers. By including other functions, the Courier may have a future in storytelling.

Apple may introduce a multifunction device like a larger iPod Touch aimed at reading. Applications allow future formats revealing new ideas to fit right in. Consumers want to see Apple’s attempt at doing e-reader right.

Future digital books will kill current readers. The old eBooks may survive as free content to support print books, future digital books, or other products.

Just as they gain popularity, eBook readers are dead on arrival.

What others say:

Consumers Pay for Content

In the essay, “Post-Medium Publishing,” Paul Graham claims that consumers never pay for content. He begins with the observation that publishers set prices based on the cost of production and distribution of the format. The essay offers some consideration about the future of book publishing.

Do consumers pay for content?

I have never heard of a consumer paying for unwanted content.

Let us assume the consumer wants the content, and that the essay does not infer that consumers are unwilling to pay for content, simply chasing after the cheapest form of the content, otherwise libraries would have put bookstores out of business years ago. The consumer wants the content and is willing to pay. But does the consumer actually pay for the content?

Consider this question from the essay:

If audiences were willing to pay more for better content, why wasn’t anyone already selling it to them? There was no reason you couldn’t have done that in the era of physical media. So were the print media and the music labels simply overlooking this opportunity?

Art is subjective. Not everyone agrees on what makes good content. Many titles target an audience. Even the experts can’t always explain why a certain title sells as much as it does.

The reason publishers set prices by cost of production is profit. Graham points out that the idea is to sell the content as cheap as possible. Competition forces a publisher to keep the price as low as possible earning profit in number of sales.

Publishers take chances on unknown artists often losing money from sales too few to cover production and distribution. Sales of popular titles cover the losses. This results in poor selling titles priced too high. Consumer are more likely to purchase better content reflected in number of sales.

Some titles are priced too high for the content, and consumers are less willing to pay the asking price.

New release prices are nearly the same for a format, but look at older titles. Prices tend to fall as a title ages, faster for some mediums. Video game prices fall after a few months, the most popular titles remaining at their initial price for over a year. Look at releases from October 2008: Fallout still sells for initial release price (as of today: $50 for the PC download) while Fable 2, Dead Space, and Golden Axe have fallen in price.

Popular content maintains higher value.

Consumers may purchase entire video games without any physical media. Additionally, they may purchase downloadable content (DLC.) While some DLC adds more length to a game, others are there merely for aesthetics such as additional costumes for characters including LittleBigPlanet, or the Horse Armor for Elder Scrolls: Oblivion. Pure content; nothing physical, and consumers pay.

Graham states that free copies online compete with the publisher’s distribution. This is not true given that titles are available online for free. Consider classics available at Project Gutenberg, and many consumers still purchase the physical books. Some authors give away stories for free while selling physical and digital copies on Amazon. Will this change in the future?

Neil Gaiman pointed out on Twitter (here and here) that his novel, The Graveyard Book remains on the New York Times “Best Sellers” (Chapter books, #8) after a year even though a free copy is available online. Take a look at his blog post on this topic.

Graham claims that prices will continue to fall once writers realize they don’t need publishers. This is not entirely true. Publishers need to change since writers will still need marketing, editors, and all the little things that sell stories. Authors may choose between self-publishing and a digital publisher. Prices will fall.

Amazon is already driving prices down by selling many of the big new releases at a loss trying to increase Kindle adoption (read more: Beliefnet.) However, publishers may combat this by delaying eBook release after hardcover much like they do for paperbacks. Since the cost of production and distribution of an eBook is lower than the printed book, we see a greater range in price. An eBook by an unknown author may sell for $1 or $2 while new release eBooks by established authors go for $10 on Amazon. Will the cheaper eBook titles force prices of titles by established authors down?

Graham calls iTunes a “tollbooth”, a gateway to the iPod. Apple’s iTunes is a software product. The iTunes Store is a store. No tollbooth here. The consumer doesn’t need the iTunes Store. Audiophiles and prefer using iTunes as a tool to push uncompressed original CD tracks into their iPods. Consumers may also choose other stores for their music purchases. Apple’s store is popular because it’s a good, convenient store. If it was all about getting content as cheap as possible, everyone would download pirated copies.

Graham implies that businesses pay for software due to laws. This is not true.

Software applications are tools like hammers and wrenches. Tools may include content, but tools are not content. Workers use the best tool for the job. Photoshop CS4 allows the user to edit images. Gimp, an open source product, also edits images for free. A graphic artist may choose to pay for Photoshop CS4 for productivity and special needs not available in Gimp. Commercial software may also come with services. Consumers want to pay for quality tools that help them get the job done. Otherwise everyone would pick free open source software putting Microsoft and Adobe out of business.

Consider this point from the essay:

What happens to publishing if you can’t sell content? You have two choices: give it away and make money from it indirectly, or find ways to embody it in things people will pay for.

The music business struggles in the transition to digital delivery, trying to sell content. They have gone after iTunes Store demanding performance fees for the 30 second samples (read more: cnet.)

Benefits to giving away content:

  1. Piracy is not an issue.
  2. Increase awareness about the artist.
  3. Drive demand for products.

These benefits may convince artists and publishers to give away books and music to make money indirectly from concerts, merchandise, and future distributions of content yet to come.

Some books are overpriced for their content, and consumers choose to pay for better content. Popular content maintains value selling at higher prices. Consumers pay for games without physical media, DLC, and music from iTunes Store. Therefore, consumers pay for content.

The future may bring new forms of storytelling (read more: The Huffington Post,) and the stories we know today may be given away free. Better AI may bring video games and storytelling closer. Imagine the idea behind Storybird blossoming into some new forms of interactive storytelling.

Whatever the future brings, consumers will pay for the content.